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Marketing
Handbook
This
handbook will serve as an introduction on how to utilize that which will
become one of your business' greatest assets.
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It
will be your most effective way to bring timely information to your
retail accounts. Unlike traditional print media which often times
becomes obsolete by the time it's printed, this medium encourages change
and update. By the very nature of how web pages are produced it is an
easy task to continuously update information in print and graphic form.
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- How does it work?
- Choose one of
5 templates that best fits the mood of your company.
- Colorations
of the backgrounds can be modified.
- Select up to
25 items and have them photographed in any format.
- Digital
works best but we can scan your existing photo's if desired.
- We will
produce thumbnail pictures for the front page from your
photos. Larger versions of the same photo will be seen
on the individual product pages.
- Supply us
with copy about each item, whatever you would normally include
in a line sheet.
- Style
Number
- Colors
Available
- Size
Scale
- Delivery
Information
- We
suggest you OMIT pricing.
- There
is no need to make pricing info available to your
competitors.
- Make your customers call you
for that information.
- Make your telephone RING.
- Provide us
with a list of Sales Reps, their telephone, fax and e mail
addresses for inclusion onto a FAQ page.
- Provide us
with a list of trade shows or other information that you want
your buyers to be aware of.
- How is this
information delivered?
- Your web
based catalog will be hosted by a state of the art service
provider.
- AdLinkNet
utilizes Solaris, Unix based servers (computers) to host your
site as well as Windows 2000 NT Servers for those clients with
special programming needs.
- Those servers
are connected directly to the UUNet (Internet) by T3
transmission lines, thus insuring 99.5% uptime, 24 hours a day,
7 days a week.
- CGI- Based
applications using JavaScript (accepted by almost all browsers)
with no plug-ins needed to download.
- The media
that supports your web site is continuously updated with
the newest and most up to date scripts in a seamless and
invisible fashion.
- AdLinkNet is
committed to reinvesting in the infrastructure of our hardware
and software to support the growth of our clientele.
- Benefits of our
program
- Low entry
cost
- Low
maintenance costs
- High
visibility
- Ease of
editing
- Effective
cross media reinforcement
- Auto
Responders for e-mail
- E Mail
sent to your company gets an automatic response back to the
sender. They won't wonder if anyone ever gets the mail.
- Archiving of
merchandise from past catalogs.
- This
enables you to store old pages for future use.
- Tools to deliver
your message
- Statistics
have proven that web users seldom go deeper than 3 or 4 clicks on any given web site.
- To that
end we subscribe to the idea that simplicity in presentation
is not merely a virtue, it is a necessity.
- Therefore
our message is Keep it Simple!
- Build traffic
on your site by reinforcing what has always worked for your
business, your brand identity, your logo. Your site should
reflect what your company is about.
- Be sure to
note your web address on all printed matter:
- Letter
Heads
- Invoices
- Statements
- Business
Cards
- Print Ads
- As you have
always collected telephone numbers and later fax numbers, now
make it a habit to collect e-mail address as well.
- Build a
data base of your customers e-mail addresses.
- Send out
monthly news letters.
- Announce
up coming market weeks and trade show venues
- How to create
collaboration within your company
- Marketing is
not a one man job and neither is on line catalog development.
Get your staff involved.
- Utilize
optional features such as private message boards to promote
company events.
- Hold Sales
Meetings on line in our private chat rooms.
- Encourage
your staff to communicate with out of town employees or remote
workers on line.
- We can even
provide you with a pass word protected area to keep your company
employee manual on line.
- Additional
Benefits
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Use your on
line catalog as a forecasting tool to solicit feedback from your
customers regarding introduction of new product and/or lines in
advance of the season.
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We can always
put up a preview page for you of new items and request your
customers fill out a feed back form. This is a very cost
effective way to gather marketing data.
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Adding
to your site:
-
Writing
a Professional Bio for your site:
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A
bio is primarily used for anyone acting in a professional
capacity and can be utilized to explain the history of a company
as well as an individual. It is most appropriate when
incorporated in proposals, business plans, web site content,
portfolios and press kits. Those seeking to learn more about the
services of a particular company or individual are interested in
reading a career history. Therefore a BIO is an important tool
when defining details regarding your business or yourself.
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Since
it is not used to seek employment, a BIO is a perfect means of
introduction. It allows the author a method for explaining a bit
about him or herself as well as their services and their
company's mode of operation. Most often you will find
entrepreneurs, artists, writers, business owners, professionals
and consultants utilizing a BIO but it can work in various other
situations. The true purpose of a BIO is to convince those who
are reading it that they should be interested in you. Primarily
it should inspire the reader to feel confidence in your ability
and encourage their involvement with your work or service.
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